Core Team

Ray Pendleton
Ray Pendleton Founder and Managing Director

Ray Pendleton FCIPD has been a Director of OD for more than 10 years and has delivered successful development, change and transformation programmes in all sectors, including Banking, Government and NHS. He works at Board level which includes coaching many Senior Executives as part of his method of delivering change through people, not for people.

He is a Chartered Fellow of CIPD and an honorary lecturer in Leadership & Change at Edge Hill University. He is also a qualified practitioner in the cutting edge field of using action logics to deliver Leadership in Ambiguity.

Such is his reputation for delivering meaningful change done well, Ray is also asked to sit on Government Think Tanks, most recently the Employee Engagement Think Tank run by David MacLeod and Nita Clarke and sponsored by the past and present Governments. He is a recognised thought leader in his field and facilitates and speaks at many HR/OD events. He is also a lead member of the NHS Cheshire & Merseyside OD forum.

Ray is passionate about making change happen, not spouting the usual change jargon, and in doing so empowering people to own their thinking, approaches and performance…. and therefore their own and their organisation’s sustainable future.

Andy Davidson
Andy Davidson CTO

Entrepreneur and Investor interested in software/digital and games start-ups. I have a background in technology (Microsoft Certified Solution Developer) and finance (CIMA). I am one of the founder partners and CEO of Livewire Capital, an innovative investment company providing “money and management” to early stage technology business’s. Livewire operate a business incubator and accelerator in Liverpool’s Baltic Creative Quarter. While my experience has mainly been in companies with a b2b service offering our portfolio also includes entertainment focused companies; music publishing with Sentric Music and computer games with Lucid Games.

Paul Morrissey
Paul Morrissey Non-Executive Director

Paul is a Veteran Technology Entrepreneur, he has created, enabled and successfully sold, floated or merged a series of International Telecommunications, Technology Operations, Software and Consultancy practices and continues to invest in early stage technology business through his Private Equity fund Livewire Capital Partners.

He is a recognised International Business leader and expert on Customer Experience, Data Forensics, Frameworx, S2aaS® hosting and Media Content distribution and brings his technology expertise as a Non-executive director to the companies he participates in. He also acts as Non Exec Chairman of several companies in the Cx, B/OSS, Big Data Analytics, Digital Content, Games and Wealth Management sectors as well as continuing his work in the Design, Build and Operations of advanced Telecommunications network and Data Centres enterprise organisations, working closely with VC’s and Private Equity to secure funding and drive these entities to profit.

He has been intimately involved in these types of Ventures since 1999. In addition he undertakes strategic consultancy assignments, where his technology expertise can be effective to drive organisations to profitability or exits.

Andy Jeans
Andy Jeans Head of OD & Consultancy

Andy has over ten years of experience working with and through OD Consultancies to deliver embedded improvements for clients and partners across the sectors.

He combines his skills as a Prince 2 qualified Project Manager with his knowledge of OD/Change/Transformation to deliver insightful and sustainable consultancy support.

Andy has a genuine interest in people and change that has lead him to both complete CIPD qualifications and become a ‘friend’ of the Liverpool CIPD Committee. It is also the reason he has set up and run both forums and networks in the north west for what he refers to as ‘people people’ – providing support for the likes of both internally employed and independent OD professionals, coaches, trainers and facilitators.

These days Andy spends the majority of his time either delivering consultancy support personally, or through his extraordinary team of Associates.

Chris Kelly
Chris Kelly Head of IT and Infrastructure

With over 10 years experience in a variety of IT roles, Chris is responsible for driving the development of Thirsty Horses’ technology roadmap, platforms and architectures for the next era of digitisation and beyond. He is setting the foundation for Thirsty Horses' long-term goals by helping to align the technology strategy with the company's overall strategy and development priorities.

After leaving the Royal Air Force, Chris held a number of diverse positions, from web developer to network engineer, while studying part-time for his degree in Multimedia Systems. These positions provided a wealth of valuable experience and insight into the challenges faced both by businesses and their clients, which Chris draws upon to help ensure Thirsty Horses realise their vision for technology.

Chris is passionate about user experience and the effect it can have on users of technology. Through his team of developers and product managers, he strives to make the user experience as seamless as possible for Thirsty Horses Products.


We have Associate Consultants that help ensure all WorkPAL implementations are successful for our clients – and we’re so proud of them. You know those people you come across in your careers and just think ‘yeah, they’ve got it...’? Well that’s these guys!

With pushing a thousand years’ experience between them (they won’t mind us saying that right?!) they have knowledge and expertise that spans a whole width of sectors, and covers the length and breadth of the British Isles – and beyond.

Don’t just take our word for it though, why not have a read about them?

Ian Pettigrew
Dave Harrison
Russell Harvey
Zoe Cohen
Sean Liddell
Rachel Robins
Jo Banks
Kev Wyke
Keith Stopforth
Sally Wilson
Dave Verburg
Phil Badley


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